Sample memo from a public listing: Motion Invest listing i-love-cavaliers.com, strict cash-flow profile. Generated on 6 October 2026 from information the seller or marketplace published. Same listing as the WATCH sample, screened against a strict cash-flow criteria profile to show how your criteria change the result.
Figures are seller-reported, have not been verified and may have changed since. This page is informational screening, not advice.
Marketplace names are used only to identify the source; FirstPass Memo is not affiliated with any marketplace.
First-pass memo — i-love-cavaliers.com
Deal: Motion Invest (via WebsitesForSaleOnline)
Date: 2026-10-06 · data retrieved 2026-10-06 21:51 UTC via wfso_api · criteria profile: Strict cash-flow screen (≤$50k ask, <6-month payback)
Screen result: PASS — Fails the selected criteria profile: Payback 26.9 months exceeds profile max 6
Informational screening only — not investment, financial, legal, tax, or accounting advice. Based solely on seller-provided and publicly available listing data, which has not been independently verified. No warranty. Do your own due diligence and consult qualified advisers. Not affiliated with or endorsed by any marketplace. Screen results (ADVANCE / WATCH / PASS) classify the listing against the stated criteria profile; they are not recommendations to buy or sell.
Snapshot
- Asking price / multiple: $31,000 / 2.24× annual profit (computed); stated 2.24×
- Payback (ask ÷ monthly profit): 26.9 months on average monthly profit (as stated)
- MRR / ARR / TTM revenue: n/a / n/a / n/a (avg monthly revenue $1,576)
- SDE / profit (definition): avg monthly $1,154; TTM n/a; margin ≈73% — basis: not stated
- Age: ~264 months
- Business model: Mediavine Journey
- Traffic sources (top 3): not disclosed · 58,294 page views per month (listing)
- Tech stack: not disclosed
Fit vs criteria
- Hard filters: FAIL — Payback 26.9 months exceeds profile max 6
- Price vs comparables: 2.24× is within p25–p75 of EF for-sale asking multiples (2026-10-06) — Display Advertising p25 1.89× / median 2.41× / p75 2.69× (n=12)
- Operator load: not disclosed
Unit economics & risk
- Churn / retention evidence: not disclosed
- Customer concentration: not disclosed
- Moat evidence in listing: 22+ years operating history
- Key-person / transfer: no specific issue found in public data
- Platform / regulatory risk: Mediavine/ad network
Red flags
| Sev | Flag | Detail |
|---|---|---|
| FAIL | Payback 26.9 months exceeds profile max 6 | Ask would need to be ≤ $6,924 at $1,154/mo. |
| HIGH | No third-party-connected financial source shown | Figures appear seller-reported (no Stripe/PayPal/analytics connection evident in the ingested data). |
| MED | Earnings averaged over only 6 months | A short averaging window can hide seasonality or a recent peak. |
| MED | Platform dependency: Mediavine/ad network | A policy, API, or algorithm change by the platform can impair revenue. |
| MED | Page-view figures differ between sources | Quoted monthly page views: 49,000, 58,294. |
| MED | Owner hours/week not disclosed | |
| LOW | Revenue vs profit labeling is ambiguous | Listing text says it is “Dog website making $1,154 per month”; structured data labels $1,154 as profit and $1,576 as revenue. |
| LOW | Customer/revenue concentration not disclosed |
Notes: Aggregator flag: Financials not source-verified; Aggregator flag: Traffic or algorithm dependency
Work to own (post-close)
- Likely automatable / agent-assisted from week one: reporting, uptime and support triage (generic — confirm task list)
- Still needs a human/contractor: not specified in listing
- Estimated owner hrs/week steady state: not disclosed; not independently verified
Numbers that would change the call
- Price ≤ $6,924 (= 6-month payback at $1,154/mo) — the profile's payback bar.
- Read-only processor/analytics access that reconciles to the P&L.
Next step if interested
- Questions for seller (top 5):
- Grant read-only Stripe/PayPal/ad-network access or provide exports matching the P&L.
- Provide 12–24 months of monthly revenue and profit, not just the recent average.
- What would happen to revenue if Mediavine/ad network changed its policy/API tomorrow? Any past incidents?
- Which period does each page-view figure cover? Share a 12-month analytics export.
- How many hours per week do you and any contractors spend, by task?
- Diligence checklist: read-only Stripe/PayPal (or ad-network) access reconciled to bank deposits; 12–24-month P&L incl. all contractors/tools; analytics + Search Console export; customer list with revenue (concentration, churn cohorts); code/repo walkthrough and hosting accounts; domain, trademark and IP assignment; contractor agreements; platform-policy history.
- Illustrative LOI math (not a recommendation): $6,924 at the profile's 6-month payback bar; $26,173–$33,374 at benchmark p25–median multiples. Marketplace/escrow-held funds; transition: transition period not stated
Questions to ask the seller
- Grant read-only Stripe/PayPal/ad-network access or provide exports matching the P&L.
- Provide 12–24 months of monthly revenue and profit, not just the recent average.
- What would happen to revenue if Mediavine/ad network changed its policy/API tomorrow? Any past incidents?
- Which period does each page-view figure cover? Share a 12-month analytics export.
- How many hours per week do you and any contractors spend, by task?
- Is $1,154/month revenue or profit, and what costs sit between $1,576 and $1,154?
- What share of revenue comes from the top 1 and top 3 customers (or traffic/affiliate partners)?
- Provide a month-by-month P&L for the last 24 months with every cost line.
- What exactly transfers (domains, code, accounts, trademarks, email lists, contractor relationships)?
- Has the business ever had a platform ban, penalty, chargeback spike, or security incident?
Sources & method
- Listing data: Motion Invest (via WebsitesForSaleOnline), retrieved 2026-10-06 21:51 UTC via
wfso_api— https://websitesforsaleonline.com/deals/2026-10-06/70d6c1b7-2485-41ce-9e2a-eb338b348234 - Field provenance: api: 11 fields; text: 3 fields
- Benchmark: EF for-sale asking multiples (2026-10-06) (Empire Flippers public Marketplace API; asking, not closed, multiples)
- Domain: i-love-cavaliers.com
- WFSO evidenceConfidence=75 (source support, not verification); opportunityScore=68; collection 2026-10-06.
- Checks are deterministic rules; numbers are computed from the fields above. Generated by the FirstPass Memo pipeline, v0.1.
Informational screening only — not investment, financial, legal, tax, or accounting advice. Based solely on seller-provided and publicly available listing data, which has not been independently verified. No warranty. Do your own due diligence and consult qualified advisers. Not affiliated with or endorsed by any marketplace.